Why Us

Founded in 2002, Prime Estates (now StayIn) was one of Sofia’s pioneering companies in property management, offering services that catered to homeowners seeking professional, reliable, and profitable management solutions. We started managing short-term rentals long before Airbnb became a household name, and since then, we have been continuously evolving and operating under different brands, adapting to the ever-changing market and the needs of our clients.Initially, our focus was on developing and managing our own centrally located properties in Sofia. Now, seeing the opportunities in the current market, we are once again expanding our offerings to other property owners.

Our mission is clear: to help owners maximize their income while maintaining their apartments in excellent condition, setting us apart from many property managers. What makes Prime Estates’s new brand StayIn unique is our tech-driven approach. We keep pace with the latest industry trends, ensuring that our services are both innovative and efficient. We have a deep knowledge of the Sofia rental market and are committed to keeping every property we manage in top condition, as we understand this is essential to building trust and ensuring a seamless owner experience.At Prime Estates, under the new brand StayIn, we also recognize the importance of relationships. We believe that strong, open communication with our property owners is essential, and we prioritize these relationships to deliver a service that is seamless, reliable, and tailored to your needs.

Our goal is to ensure your property is managed with the utmost care and professionalism, while maximizing its potential and providing you with peace of mind. Partner with StayIn and experience property management that puts you first.